Story Board

So here’s the story board I’ve done onscreen for my info graphic video. The duration for the video would be approximately 2-3 minutes.






FACTS about waste and recycling

  • Ninety-five percent of our solid waste is disposed of in almost-filled landfills – and one out of every two of those landfills desperately needs repair so it won’t leak. (National Urban League)
  • Recycling one aluminum can saves an amount of energy equivalent to half that can filled with gasoline.
  • Every Sunday, more than 500,000 trees are used to produce the 88% of newspapers that are never recycled.
  • North Americans throw away 2.5 million plastic bottles every hour.
  • Every year some 45,000 tons of plastic waste are dumped into the world’s oceans. One of the results of this is that up to one million seabirds and one hundred thousand marine mammals are killed each year by plastic trash such as fishing gear, six-pack yokes, sandwich bags, and styrofoam cups.
  • Packaging accounts for 50 percent of all paper produced in North America, 90 percent of all glass, and eleven percent of aluminum.
  • The United States generates approximately 208 million tons of municipal solid waste (MSW) a year. That’s 4.3 pounds per person per day.
    (“Recycling and Buy Recycling Fact Sheets”, America Recyclers Day)
  • The average college student produces 640 pounds of solid waste each year, including 500 disposable cups and 320 pounds of paper. At the current pace, we’ll be generating 222 million tons of waste by the year 2000. Currently about 130 million tons of MSW ends up in landfills each year (NSWMA). In a recent survey of World Wastes subscribers, of those owning landfills, 53% expect their site to remain open 10+ years; 12% said 5 to 9 years; 7% reported 3 to 4 years and a whopping 26% said less than 3 years. It involves the use of composite liners and having an elaborate monitoring system. The costs of the regulations will result in a regionalized approach for volume-based business and a dramatic decrease of publicly owned facilities. Also specifies that landfill obtain an amount sufficient to close and cap the site and perform care and maintenance for 30 years after closure. (The Earth Work’s Group Recycler’s Handbook)
  • Every year we dispose of 24 million tons of leaves and grass clippings, which could be composted to conserve landfill space. (1996 Environmental Defense Fund)
  • Food waste includes leftover portions of meals and trimmings from food preparation activities in kitchens, restaurants and fast food chains, and cafeteria. Food waste is the third largest component of generated waste (after yard waste and corrugated boxes) and second largest component of discarded waste, after yard waste. The amount of food waste generated in the waste stream has increased by 1.2 million tons in the last 25 years, this is one of the lowest increases on a percentage basis of any component of the waste stream.
  • Paper cups consume trees, water, and chemicals, and dump them into streams and landfills- they are not re-cyclable. Paper cups are often wax-coated which reduces their bio-degradeability futher. Paper products make up over 40 percent by weight , slightly higher by volume – of this country’s municipal solid waste, by far the largest contributor. Paper Recycling and its role in Solid Waste Management. Every year nearly 900,000,000 trees are cut down to provide raw materials for American paper and pulp mills. (Business Stastistics, 1986)Source :

    Another info graphic I found in Youtube which I find interesting and it’s how i would like my final to look like.


Here’s some of the research I did related to recycling and the environment.

5 reason WHY  people don’t recycle these days

1. “Recycling is inconvenient.”
This seems to be the number one reason why people don’t recycle – they don’t want to put in the extra effort. Some places have no pick-up. Some people say that they just can’t be bothered. Is that a good enough reason?

2. “I do not have enough space in my home to recycle.”
The lack of space is an issue for many. People don’t want to see garbage and with little storage space for recycling bins, the trash is an eyesore. Is that a good enough reason?

3. “If they paid me, I’d recycle.”
Some countries fine people for not recycling. Some regions pay for just bottle recycling (we know that works). Some areas have no penalties or incentives for recycling. Is that a good enough reason?

4. “Recycling doesn’t make a difference. So why do it?”
Misinformation about overflowing landfills, depleted resources and climate change has convinced some people that recycling doesn’t make a difference. They believe there is no problem. Is that a good enough reason?

5. “It is just to hard to do.”
Since there are so many facets to recycling – bottleplastic and paper, it’s hard to decipher which kinds go where. Is that a good enough reason?

5 reason WHY  they should recycle.

1. “Recycling saves energy.”
Recycling saves energy because the manufacturer doesn’t have to produce something new from raw natural resources. By using recycled materials we save on energy consumption, which keeps production costs down.


2. “Recycling reduces landfills.”
Recycling reduces the need for more landfills. No one wants to live next to a landfill.


3. “Recycling preserves our resources and protects wildlife.”
By recycling, we reduce the need to destroy habitats for animals. Paper recycling alone saves millions of trees.


4. “Recycling is good for the economy.”
Recycling and purchasing recycled products creates a greater demand for more recycled goods. Goods made from recycled materials use less water, creates less pollution and uses less energy.


5. “Recycling helps our climate problems.”
Recycling produces considerably less carbon, which reduces the amount of unhealthy greenhouse gas omissions.


Source :


Why bother recycling you asked?

Recycling has numerous environmental benefits. Recycling saves energy, conserves natural resources, limits pollution, and supports several sectors of the economy. 

Here are some important statistics from the U.S. Environmental Protection Agency and other resource industry groups that will explain each of these benefits of recycling in greater detail. As you’re reading, think how this could positively affect where you live and our environment.

Save Energy
•In 2003, the energy savings from recycling 54 billion aluminum cans exceeded the energy equivalent of 15 million barrels of crude oil – or the amount of gas the U.S. uses in one day.
•Another way to look at it: recycling 1 can = 3 hours of TV, so in 2003 the U.S. saved enough energy by recycling cans to run 162 billion hours of TV, or about 25 hours of TV for every man, woman and child on Earth.
•The Center for Ecological Technology found that the glass industry uses 50% less energy to create glass from recycled glass than from raw materials.
•Americans recycled about 40 million tons of paper products in 2003, creating an energy savings of 163 trillion (yes, with a “T”!) kilowatt hours of electricity.
•Recycling one pound of plastic soda bottles – or PET plastic – saves 1200 BTUs of energy (1 BTU is the amount of energy needed to raise a gallon of water by 1 degree Fahrenheit).
•2005 saw the U.S. recycle 5 billion pounds of PET plastic, which equals a savings of 60 trillion BTUs of energy.

Conserve Natural Resources
•Americans disposed of 83 million tons of paper products in 2003. According to the EPA, by recycling nearly half of that, we saved 705 million trees and 290 billion gallons of fresh water.
•4% of U.S. annual oil consumption, or roughly 219 million barrels of oil, goes into the manufacture of plastic. Thus increasing the amount of plastic we recycle can make a significant impact on oil use.
•In 1997, the U.S. recycled 13 million cars, which conserved 32.5 billion pounds of iron ore, 18.2 billion pounds of coal and 1.5 billion pounds of limestone.
•Aluminum can be recycled forever. Over 2/3 of all aluminum ever created is still in use. Most of the 1/3 not still in use is aluminum cans in landfills.

Limit Pollution

•Recycling just half of your annual recyclable household waste saves 2400 pounds of CO2 being released into the atmosphere. Many scientists contend that human-released CO2 is a leading cause of global warming.
•Recycling household and car batteries keeps heavy metals such as mercury, lithium and cadmium from being released into our air and water. Heavy metals, when consumed by people and other animals, cause numerous health problems and diseases.
•The EPA estimates that 200 million gallons of used motor oil are improperly disposed of each year. Recycling used motor oil keeps it from polluting your ground and fresh water.
•Americans dispose of 270 million waste tires each year. Illegally-dumped and stock-piled tires are fertile breeding grounds for rodents and mosquitoes, and illegally-burned tires release oil and soot into the air and ground water.

Stimulate the Economy
•Recycling creates a net gain in jobs – 5 to 1 over landfill management.
•Jobs created by recycling cover a wide variety of skill sets, including basic labor, manufacturing, entrepreneurship, advanced science and engineering.
•Recycling creates new “green” technologies designed to take advantage of the reclaimed resources.
•The National Recycling Coalition reports that recycling has created 1.1 million jobs, $236 billion in gross annual sales, and $37 billion in annual payroll.

Be a Patriot
Politicians and pundits from both the Left and the Right strongly agree that we should decrease our dependence on foreign oil. As you can see from the points above, recycling makes you a true patriot who’s doing something to make the people and economy of our great nation cleaner, healthier, richer and stronger!

Reduce, Reuse, Recycle: Green Facts
-Creating a new aluminum can from scratch takes 95% more energy than making a can from recycled aluminum.
-Making a ton of paper from recycled stock saves up to 17 trees and uses 50% less water than making paper from virgin fiber.
-Only 10% of the energy used by an incandescent bulb produces light; the rest is given off as heat.
-If every household in the United States replaced just one package of virgin fiber napkins with 100% recycled ones, we could save 1 million trees.
-In the average home, 40% of all electricity used to power home electronics is consumed while the products are turned off. Across the US, this equals the annual output of 17 power plants.
-If you replace just one out of four of your light bulbs with fluorescents, you can save about 50% on your lighting bill.
-A leaky faucet can waste up to 20 gallons of water per day, and a leaking toilet can waste up to 200 gallons a day.
-Swapping 16 incandescent bulbs for compact fluorescent light bulbs (CFL) saves emissions equivalent to taking a car off the road for a year.
-Almost 40% of America’s waste is paper and could be recycled, meaning fewer trees cut down.
-A standard-sized home solar energy system decreases monthly home energy bills by 40%-60%.
-If every American replaced just one light bulb with an Energy Star compact fluorescent light bulb (CFL), the energy saved could light more than 2.5 million homes for a year.
-A family of four using low-flow showerheads instead of full-flow models can save about 20,000 gallons of water per year.

Source :

Active Citizenship ( PART 2)

So since Ms.Anis suggested for me to do an INFOGRAPHIC video as my final I had decided to take up the challange and did a little research on it by looking around Youtube for info graphics video. Below are some that i find interesting and hopefully (keeping my fingers cross) that my final will turn out something like that since I’m not that skilled in After effects.

This  IMO is one of the best info graphics I have watched thus far

I want to make something like this vid for my final? More used on words without narration?

This one is not bad too.

Active Citizenship ( PART 1)

With the recent EARTH HOUR 2014 campaign held internationally on the 29th March 2014 @ 8:30pm it gave me an idea to do something relating to the environment and in creating awareness among ppl especially students/youths to appreciate mother nature since they are going to be the one “ruling” the future.


Since this is just the preliminary stage I thought MAYBE I can do something like a direct mail containing an infographic teaching them the right way to GO GREEN and also some fun facts about the environment along with a “gift” to make them realize that mother nature too has an “EXPIRY DATE” and the necessary measure we should take to help prolong it’s live.

One of the existing campaign known internationally is the “KNOW GREEN, GO GREEN” campaign by Earth day network. Here’s their aim in helping the environment.

“Know Green, Go Green” aims to educate students about environmental issues so they understand the importance of civic responsibility and are inspired to act of behalf of the planet. Earth Day Network has created this toolkit as a guide to help  you educators engage and mobilize students across the nation by providing lesson plans and other exciting resources and ideas. In addition to utilizing our resources we are asking teachers and administrators around the country to tell us what they are doing for Earth Day 2012 to help us gauge the environmental awareness of our youth.

With the support of administrators, teachers, students, and parents we can mobilize thousands of K-12 schools this Earth Day and educate our youth about the importance of environmental stewardship.” -

My inspirations for the inforgraphic will be something like this?

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AS for the “gift” i mention I’ve not had any idea yet but I love this idea from Behance though…#justsharing

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Eco friendly package proposalA convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling  process. Huge amount of  energy and paint required to manufacture colored cans will be saved.Instead of toxic paint, manufacturers process aluminum with  a pressing machine that indicates brand identity on surface.

Credits : Harc Lee @ Behance